Mia is recognized as a dynamic and passionate Marketing Director, and she is highly regarded for developing and deploying strategic marketing campaigns, digital advertising plans, and social media initiatives that maximize engagement, awareness, and growth.
DC Cupcakes Digital Campaign
The TLC Channel needed an engaging way to involve its talent in the digital world and also attract a variety of sponsors. Our team developed the live cupcake cam which allowed sponsors to buy in and creates continued generous revenue for the company.
Sherwin Wiliams On Air + Digital Campaign
During spring 2016 client Sherwin Williams sought to launch both an on air & digital campaign for Discovery/TLC channels that would showcase its COLORSNAP app. Using a limited budget I produced on air content which the client featured in it’s stores nationwide as well as online to promote the app.
Penfed Great Rates Digital + On Air Campaign
Great Rates campaign launched in fall 2016 nationwide to brand PenFed for everyone. Assisted with campaign help for on air, radio, social & overall marketing. Since the launch of the campaign, PenFed has increased its membership to over 1.5 million.
Break The Internet Festival
The festival in partnership with Radio One was created in 2016 with the unique idea in mind to provide scholarships to its college based aged crowd. The first year attracted over 5K people held at Gateway D.C. in early September. BTI Fest merges technology with live music entertainment and offers financial aid for college students. The festival has garnered attention from all over the country and the festival is now on the fast track to be one of the biggest in the United States.
Need: Curate festival concept complete with artist, press, live activations and production.
Solution: Over 3 million impressions reached via social media and press hits, five thousand attendees, 10 sponsorships, 5 live activations, and 2 scholarships given to students.
AFRAM
Meet me at AFRAM—one of the largest African American festivals on the East Coast! Hosted in Baltimore City’s Druid Hill Park, this 745-acre urban oasis draws crowds of over 100,000 each year! For two days, people from all walks of life come together to enjoy national entertainment, local eats and much more.
Need: Curate marketing concept, website, new logo and strategy for events leading up to the festival.
Results: 1 million impression+ billboards, graphic images, video
Insider’s Guide to Congressional Black Caucus Week
Presented by Svedka
The swanky event located on the rooftop of the Beacon Hotel and presented
by The Fab Empire & Svedka featured 75 of the nations top Black professionals from Capitol Hill and The White House. Insiders Guide to Congressional Black Caucus Week was held in honor of the Insiders Guide. The event featured conversations on current world topics, a catered dinner and cocktails.
Results:
1 million plus impressions on Facebook & Instagram 30k unique downloads of the Insiders Guide
