Digital Campaigns
DC Cupcakes Digital Campaign
The TLC Channel needed an engaging way to involve its talent in the digital world and also attract a variety of sponsors. Our team developed the live cupcake cam which allowed sponsors to buy in and creates continued generous revenue for the company.
Sherwin Wiliams On Air + Digital Campaign
During spring 2016 client Sherwin Williams sought to launch both an on air & digital campaign for Discovery/TLC channels that would showcase its COLORSNAP app. Using a limited budget I produced on air content which the client featured in it’s stores nationwide as well as online to promote the app.
Penfed Great Rates Digital + On Air Campaign
Great Rates campaign launched in fall 2016 nationwide to brand PenFed for everyone. Assisted with campaign help for on air, radio, social & overall marketing. Since the launch of the campaign, PenFed has increased its membership to over 1.5 million.
Rock One Sock Digital Campaign
I was tasked by the Discovery Channel to volunteer my time to coming up with a viral concept for the National Center For Missing & Exploited Children. The idea was for one day out of the year to bring national attention to their cause of helping to find missing children and it was a huge success via coverage on many national media outlets. including Good Morning America. I shot a PSA with no budget using friends/coworkers in the shoot and local tap dancers for the music. I wrote the concept, produced and oversaw editing of this project as well as the online concept.
General Mills + TLC Campaign
For TLC’s first ever integration with “90 Day Fiancé,” we embraced the natural beauty of everyday life through relatable moments and handheld camera work to give viewers a connection to their favorite show, while also weaving in Nature Valley’s brand messaging in a genuine way.
Even with a compressed schedule and nimble crew, we managed to shoot out multiple areas of our location and offer our clients a big budget feel on a small scale. We further delivered on our signature level of custom by taking the TLC on-air graphics package and creating a unique “90 reasons to love Nature Valley” look that fits with the show and gives the vignette a balanced feel.
Zootopia + TLC On Air Camapaign
I collaborated with Disney to create fun on air spots for their then new movie Zootopia. My task was to find a way to integrate their brand with TLC’s. I was able to create a variety of spots that turned Zootopia characters into TLC characters such as; Bunny + 8, Return To Rhino & Cake Sloth. The spots received social and online recognition. -
Cake Boss + Ecommerce Launch
Since the launch of Cake Boss in 2009 I’ve played a vital role in not only the on air, digital and branded elements for the show but in the e-commerce as well. The successful brand is and continues to be one of the most sold commerce lines for the network.